About PeopleCoral

Built by rebels.
Run by world-class experts.

PeopleCoral is built by HR Rebels B.V. — a Dutch company founded on a simple conviction: HR and payroll software can be dramatically better than what the market accepts today. Headquartered in Amsterdam, operating across Europe, and growing.

Who We Are

Twenty-plus years of HR, payroll & business experience — per person, not per team.

Every member of our team brings more than twenty years of experience in HR and payroll. We have run payroll across borders, implemented the systems we now compete with, and lived the problems we set out to solve. We consider ourselves world-class experts in our field — and we built PeopleCoral to be the platform we always wished existed.

Our legal name is HR Rebels B.V., and we chose it deliberately. Rebellion, in our case, means refusing the industry's accepted compromises: shared infrastructure, integration-dependent architecture, and software that asks organisations to adapt to it rather than the other way around.

Growing across Europe

We are currently in the process of opening offices in Sweden and expanding into further territories — each with the same principle: native, local payroll expertise, embedded in one platform.

01
Founded in the Netherlands
HR Rebels B.V., headquartered at Keurenplein 4, Amsterdam — operating as PeopleCoral International.
02
Two operating subsidiaries — and growing
PeopleCoral Nederland B.V. in Alkmaar and PeopleCoral United Kingdom Ltd in London serve customers and vendors in their markets.
03
20+ years of experience, per person
A team of seasoned HR and payroll professionals — world-class experts who have lived the problems PeopleCoral solves.
04
Sweden next
Offices opening in Sweden, with further territories in preparation — expansion led by native payroll expertise.
05
One platform, one conviction
Single-tenant, AI-native HR and payroll — built to make integrations, compromises and vendor sprawl unnecessary.
Our Companies

One group.
Local presence.

Towards customers and vendors, we operate through local subsidiaries — companies in your market, led by people who know it. All part of one group, all on one platform.

Headquarters

PeopleCoral International

Keurenplein 4
1069 CD Amsterdam
The Netherlands
Emiel Kleefstra Founder & C.E.O.
The Netherlands

PeopleCoral Nederland

Marterkoog 7B
1822 BK Alkmaar
The Netherlands
Nico van Veen Co-Founder Director, Netherlands
United Kingdom

PeopleCoral United Kingdom

124 City Road
London EC1V 2NX
United Kingdom
André Oosthuizen Co-Founder & Director, United Kingdom
In Preparation

PeopleCoral Sverige — and beyond

We are in the process of opening offices in Sweden, with expansion into further territories underway. Each new market follows the same model: a local subsidiary, native payroll expertise, one platform.

Reach Us Directly

No contact forms.
Just people.

Whether you are a prospective customer, a future colleague or an investor — you reach a named person, not a queue.

Customers — Netherlands

Nico van Veen

Co-Founder & Managing Director of PeopleCoral Nederland. For demos, commercial questions and everything Dutch-market.

nico@peoplecoral.com
Customers — United Kingdom

André Oosthuizen

Co-Founder & Director of PeopleCoral United Kingdom. For demos, commercial questions and everything UK-market.

andre.oosthuizen@peoplecoral.com
Investor Relations

Emiel Kleefstra

Founder & C.E.O. of PeopleCoral. For investor relations and strategic partnerships.

emiel@peoplecoral.com

Want to build this with us? Every member of our team is a world-class expert — and we are hiring. See open positions.

Take the next step

See what PeopleCoral
does for your organisation.
No obligations.

We tailor every demo to your organisation's complexity — countries, current tools, and what matters most to you. No generic tour. Includes an ROI calculation based on your actual setup.

No spam — ever
No obligations
Honest advice, even if we are not the right fit

info@peoplecoral.com  ·  Amsterdam, The Netherlands